Have You Ever Thought To Yourself Why You Or The People You Know Buy Expensive Items
In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
Researchers have done a lot of studies in order to solve this question. A study made by a French philosopher who goes by the name Pierre Bourdieu showed that purchasing Luxus-Marken is a part of our social conditioning. By choosing to purchase Luxus-Marken, we are able to communicate to everyone we know that we have a different class or distinction from them. For more information about it go here!
They possess meanings to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you may give it as a gift in celebration of your wedding anniversary.
Many believe that luxury items have a longer lifespan than cheaper items. This is due to the fact that luxury goods are made from high-quality materials. For a better explanation, compare a cheap bag from a luxury bag and you will find out that luxury bags tend to be more sturdy.
Luxury brands have more unique designs. They are good options for fashion conscious individuals. You will not have to look out for people wearing the same items and avoid them.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. Click here for more details about it.
Purchasing luxury brands are rewards to ourselves. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Most of us have access to luxury brands since there is the convenience of online shopping. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will be ensured that what you will be purchasing is not a fake and is safe for you. One example are cosmetic items. You will not be in risk to allergies or any other potential harm it has. This is due to the reason that luxury brands are made through years of constant research and experiment. Cheaper brands will not assure you this.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While Americans claim it to be a self-fulfillment.