How Web Design and Online Marketing Expertise for Small Businesses are ideal.
When you have a website you will want people to find your page and the only way to do it is to optimize your site with the right phrases and words so that when people are in the search engine they are able to spot your page.
Use of certain keywords is one of the key principles of ranking your page in Google since when Google spots that your site is relevant for certain search they index the specific keyword for your site.
The next big thing you can do is to create title tags with keywords and this is one of the single most piece of advice given to website owners so that the can be found, once you create simple and straightforward keyword driven titles and title tags this will help people to find your page with ease.
When you page is showing up on Google your company name is what will show up first and that will be followed with the city, for the title tags start with the location, add the keyword and then you company and make sure they do not exceed 55 characters.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
Whenever you are selling products and services make use of keywords that will be used by people when they are probably looking for something, this makes your page to get more focused and be more relevant to searchers, that way Google goes ahead and places you in front of your competitors of those pages that are unclear, confused and worse.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
Meta descriptions are meant to convince the Google users to click the link and view your website that is why Meta descriptions are supposed to be below 140 characters so that you are not at risk of them being cut off by Google, they include company name, keyword you are targeting, location you are targeting and call to action.
As much as meta descriptions will not make your page to rank higher, Google stores information depending on the behavior of your page, if your site is getting more clicks, Googles will see it is relevant and therefore you will climb to the top also ensure you page has headers and header tags and this helps Google users know what your page is all about.